March 18, 2019

5 Reasons Every Fashionista Should Visit Australia

The notion of Australian fashion was totally inexistent some 50 years ago. Not because Australians didn’t care about the way they dressed, but because of the fact that they adopted all the looks that were popular all around the world, most often the ones that were popular in Europe. However, some 20 years ago, things started to change and Australia got an individual identity. Now, slowly but steadily, it’s starting to become one of the biggest fashion countries in the world. You might be a fashionista and perhaps you’re visiting all the important fashion weeks all around the world. If this is the case, then you simply have to visit Australia next and get acquainted with their original fashion.
Australia’s fashion is becoming more popular.

The fashion of the Land Down Under is a big business at home. However, due to the technological advancements and the fact that everything is just a click away, Australian fashion became much more approachable in the last decade. This is exactly the reason why more and more people are looking to buy something from amateur and not so well-known Australian designers. Another reason for the sudden rise in interest in Aussie fashion is the fact that millennials really try to find new ways to be original and unique, and wearing clothes from Australian designers is a good way to make that happen.

Menswear is quite important
Contrary to many other countries that pay special attention to female fashion first, Australians tend to do this equally. As they understand that menswear is slowly outpacing female fashion, labels and designers from Australia really pay special attention to create more clothes for the guys. Moreover, Australia has always been a country where men were extremely dapper and all of them would carefully choose their suits. The trend definitely continued, so it’s not rare that people from all over the globe can come to Australia to purchase a suit from who they think is the best tailor in Melbourne, Sydney or any other part of the country. However, the street style menswear scene is also constantly changing, especially with brands such as Ex Infinitas, Song for the Mute and Commas are producing some of the boldest menswear pieces.

Aussie fashion is optimistic
What’s very interesting about Australian fashion is the fact that they are keeping it small yet very special. The trend is opening pop-up stores that will encourage customers to buy something now before it goes away. Another trend is the fact that designers are selling many things through the world of online retail. Online shopping has become a huge thing in Australia at the moment, with many people from all around the globe browsing and ordering from the websites of some of the country’s most popular designers.

It’s no longer behind 
It seems that a designer is not important if they don’t make it in the Big Four – New York, Paris, London and Milan. However, what they also need to do is attract the attention of the global press. Since it’s 2019, and we are on the brink of a new fashion era, there’s no space for the assumption that Australia is one season behind. What’s more, the whole concept of “fashion season” is no longer a relevant notion. Just like any other country and any other city, Australia’s designers and brands are following weather patterns which is very popular, thus making some of the most amazing pieces of clothing that do not fail to be mentioned in the fashion news.

Melbourne is the new New York
It’s not a secret that many fashionistas agreed on something a couple of years ago on the New York Fashion Week. Even though it’s still regarded as quite important, they all feel that it’s a bit passé, so it’s just a matter of time when the fashion weeks that we know become totally unimportant. This is why cities such as Amsterdam, Shanghai, Seoul and Melbourne are slowly becoming the fashion meccas of the new age, and also places where designers come to seek inspiration.

It’s because of the location of the country that Australia’s fashion suffered for so long. However, times are changing and so is people’s perception of Aussie fashion. Pay attention – in a couple of years, Australia is going to be huge in the fashion scene.

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